Amy has a great Instagram and Facebook community and she built a multi-millionaire business by selling Digital Courses – she achieved the dream of many entrepreneurs and course creators.
So let’s take a closer look at Amy Porterfield’s life-career-business history. Let’s uncover point A (the start) and point B (where she is at today).
“My business strategy has always been to learn from those that are getting results and model what’s already working” Amy Porterfield
Point A
Amy grew up in a blue-collar family. Her dad was a firefighter and her mom was a part-time hairstylist. They were a very traditional family in a way, but her dad always told her and her sister to grow up and find a way to be their own boss.
However, Amy followed the traditional path for quite some time..
She has a bachelor’s degree in communication worked for many years in various positions mostly in marketing departments.
Amy ended up working for over 6 years as a Director of Content Development for Tony Robbins.
In 2009 everything changed (turning point)
As Amy was sitting in one business meeting and watching the best online marketing minds and course creators brainstorm and talk about their lives, she got bitten by the entrepreneurial bug and wanted that freedom for herself.
She dedicated all her spare time to learn about the online world and leaped to start her own consulting business on the side..
She also hired a mentor, Marie Forleo who was hosting a mastermind for entrepreneurial women at the time, she says having a mentor was a secret weapon for her.
Once she had a good client-based, she made the move and quit her job at Tony Robbins however it didn’t take very long for her to realize instead of having 1 boss, she had 8.
Being a service provider on her social media business just put her into the “doer” shoes and did not give her the freedom she desired.
It took her 2 years, and in 2011, she decided to reclaim her freedom and fire all consulting clients to start building her business as we all know it today.
Her first launch was a complete flop, she spent hours creating a course and only made $247.
Although this put her down for a few days, it wasn’t enough to have her quit (thankfully)
She went back to work and started paying attention to her audience, and with that started creating courses that her audience would like. With every result that came in and success story she received, it just gave her more and more confident that she was on the right path.
Point B: Two years later, in 2013 she hit her first million.
She makes about $5 million per year and the majority of her income comes from her online courses. She is also an affiliate for different platforms and Marie Forleo program as well.
Amy Porterfield Skills
- Social Media Marketing
- Online Marketing
- Blogging
- Social Networking
- Social Media
- Facebook Marketing
- Marketing
- Content Marketing
- Entrepreneurship
- Online Advertising
- Web Marketing
- Marketing Strategy
- Content Development
- Email Marketing
- Public Speaking
- SEO
- Small Business
- Mobile Marketing
- Digital Marketing
- Social Media Measurement
- Webinars
- Video
- Lead Generation
- Landing Page Optimization
- PPC
- Copywriting
- Blogger
- Strategy Creation
- SEO copywriting
- Online Publishing
- Website Development
- Campaigns
- WordPress
Amy is a visionary and a digital marketing expert.
She knows how to leverage her strengths and is focused on getting known by one thing.
She worked hard and still works hard to keep her business running and be the expert she is.
She started just like many of us, being a service provider and working behind the scenes because she couldn’t see her worth and her own potential.
She struggled with her own mindset issues but was able to overcome that which made all the difference and allowed her to have the business she has today.
She hired experts, had help and guidance and she was open to learning along the way.
Just like Tony, she STAYED THE COURSE and didn’t give up.
She knew what she wanted to do and kept doing it until it started to work.
Here are my key takeaways from her history:
Amy’s path is super similar to mine and I’d say it took me the same 2 years to finally realize the service provider business I had built wasn’t gonna cut it..
It didn’t allow me to have the freedom I desired but I decided to solve the freedom piece differently!
She kept her mind open to learn new things, working with Tony Robbins and being mentored by Marie Forleo was huge for her entrepreneurial ship life but her ability to take it all in and act on it is what made all the difference.
Her resilience and ability to pivot are something to be highlighted as well.
Amy knew she was here for more, she found her bigger mission and went all in.
In sum:
- Strategically develop the skills you need.
- Be a great student
- Be coachable
- Invest in a good mentor
- Don’t be afraid to take risks
- Stay the course
- Take action
It won’t be easy, and it won’t happen overnight. But it will happen if you don’t lose sight of it and focus on the right things.
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